Adovvy.ai

Scaling AI-powered ecommerce customer engagement across 2,200+ online stores

Adovvy needed a scalable way to manage growing customer conversations across websites, WhatsApp, Instagram, Messenger, and voice all handled separately, with no unified system in place.

What we built

Origami Studios architected a centralised AI-powered customer engagement platform that unified all channels, automated repetitive support workflows, and streamlined ecommerce operations using Conversational AI and Voice AI.

Industry:

Retail & Ecommerce

Services:
  • AI Product Engineering
  • Conversational AI Development
  • Voice AI Integration
  • Omnichannel Automation
  • Enterprise Platform Engineering
Technology stack
LLMs Conversational AI NLP Voice AI AI Workflow Automation Real-Time Messaging Architecture Shopify APIs ERP Integrations Cloud-Native Infrastructure Scalable Microservices

Client's challenge

  • Customer conversations were spread across multiple communication channels with no centralized workflow.

  • Support teams were repeatedly handling the same customer queries, resulting in slower response times, operational inefficiencies, and growing support workload during high order volumes.

  • The platform also needed multilingual AI capabilities, 
enterprise-grade security, and the ability to scale across international ecommerce operations.

Our solution

Origami Studios built Adovvy as a centralized omnichannel AI platform powered by Conversational AI, NLP, and Voice AI technologies.

The platform connected:

  • Shopify
  • ERP systems
  • WhatsApp
  • Instagram
  • Messenger
  • Voice channels

The system automated repetitive customer interactions, enabled
real-time AI responses, and centralized customer engagement workflows across English, Spanish, and Arabic.

Key features

  • Conversational AI automation
  • AI-powered customer support
  • Voice AI workflows
  • Omnichannel messaging
  • NLP-based customer interactions
  • Shopify & ERP integrations
  • Real-time messaging infrastructure
  • Multilingual AI support
  • Centralized support operations
  • Encrypted customer conversations

Results & expected outcomes:

2,200+

Ecommerce stores onboarded

A single platform managing customer engagement across every store

Shopify + ERP connected

1.3M+

Customer conversations processed

AI resolved the majority automatically — only escalations reached a human agent

Shopify + ERP connected

18,300+

AI voice calls handled

Inbound voice queries answered end-to-end by Voice AI, without a human agent

Sub-1-sec response time

45%

Reduction in repetitive support workload

Nearly half of all agent time was spent on routine queries. The platform eliminated that — freeing the team for complex, high-value interactions

Biggest team impact

<1 sec

Average AI response time under one second

Real-time responses across every channel — customers get answers before they consider abandoning the conversation

Real-time infrastructure

What this meant for Adovvy's team day-to-day

  • Faster resolutions : Customers stopped waiting in queues for simple order queries
  • Agents refocused: Support staff shifted to high-value, complex cases only
  • Scale without hiring : 2,200+ stores managed without proportional headcount growth
  • Global reach unlocked: English, Spanish & Arabic served from one platform
Book a free strategy call

Operational impact

  • Faster customer engagement
  • Reduced manual support dependency
  • Centralized customer communication
  • Improved operational scalability
  • Security & Infrastructure

The platform was
engineered with

  • GDPR-aligned architecture
  • SOC2-ready infrastructure
  • Encrypted customer conversations
  • Enterprise-grade cloud scalability